Retaining Clientele

By Tessa Brooks,

Looking for a way to get important information to your clients? Don’t want to use the same old things everyone else uses? Think outside the box!

Once you have a client come to you the biggest problem most people have is how to keep them coming back. Sure, a great massage makes a big difference, but it is only a small part of what you can do. Here are some great ideas:

Offer your client’s a comment card at the end of their massage.  First:  This will let them know you care enough to adapt your massage to their personal perfection.  Second:  On that card you can ask if it would be all right to follow-up with them.

Email: Email them a link to pertinent information after their first visit. Your client will appreciate having more ways to help themselves between visits. And it will give them a place to find out more information if you cannot be reached for a question.

Come up with ways to get their attention in the email by making a presentation with all of your information and sending them the link.*

Monthly Newsletters: These are a great way to keep them informed and updated.

They can be about:

• Exciting news
• Any events you have planned
• Discounts/Promotions
• New techniques
• New modalities
• New products
• Up and coming dates you won’t be available

Handwritten Notes: Never underestimate the power of a well written “Thank You” note! This lets your client see that you cared enough to take the time to write them a personal thank you. It should contain things like:

• Thank you
• Hope all is well
• I’m glad you came to see me
• For your next appointment we will…
• Sincerely
• Your name, credentials, and contact information

**Make sure your handwriting is legible and all of your words are spelled correctly. Write it out on the computer first for spell check if needed.

Text or Email: With your clients prior written and signed permission, you can contact them via cell phone. A quick call or text inquiring how they are the day after a massage is an easy way to let them know you care. It also gives you an opportunity to set up another appointment if they needed time to think about it after their massage!

So, what’s the big IDEA?

I: Individuality: Make your client feel like they are more than just another client to you, individualize your communication with them

D: Development: Develop a working plan with them that gets them where they want to be, listen to them and come up with realistic goals

E: Expectations: Strive to not only meet but exceed their expectations by taking a little time to find out more about them

A: Access: Give them access to any and all information they may need to help them along their massage journey with you

Always remember that bringing people in the door is the easy part. Showing them you care and making them want to come back is what sets you apart from others.

*Click this link to learn for free how to make and present a prezi as a unique way to inform your clients while keeping their interest: http://www.prezi.com

Comments:

What do you think of these ideas.  Do you have a better one?  Please share, critique, or comment!