Advertising and Chapped Lips

By Sharon Truelove

How many of you have received a free tube of lip balm from a place of business?

Use the various season’s maladies to your advantage to advertise. What if we could help others and increase our own cash flow?!!!


Presently, we are in the cold, dry air of winter and it can cause lips to become chapped. Purchasing lip balm promotional products can help get your name out to the public by simply having the product imprinted with your business name and logo. Not only will they think of you each time they use it, it’s a great reminder to rebook. You may also get referrals via family and friends seeing your name imprinted on the chapstick.

Another way to advertise is by newsletter articles. With today’s technology, printed literature sent home with your client serves a similar service. It educates your client, helps remind them of your services and can help with rebooking.


This is information you can share with your client in a newsletter article educating them about prevention and healing chapped lips.

Winter’s cold, dry air is notorious for causing dry, chapped lips. If left untreated, lips can become cracked, painful and unattractive.


Following are tips to help prevent chapped lips as well as in aid in healing already chapped lips.

  • Stay hydrated by drinking plenty of water. Drink ½ your body weight in ounces each day. For instance, let’s say body weight is 160 pounds. This would equal 80 ounces of water to drink each day.
  • Eat lots of fruits and vegetables to help balance pH.

Healing Damaged Lips:

If lips are already chapped, use these tips to heal. Exfoliating before bedtime allows your body to heal as you sleep.

  • Gently remove any dead skin.
  • Use a warm wash cloth and gently rub over the lips.
  • A soft bristled toothbrush may be used to gently rub from the corner of the lips and toward the middle.
  • Probably the most pleasant way to exfoliate is by using a mixture of 1 tsp of olive oil and enough brown sugar to make a paste. Apply this to the lips and scrub off as much dead skin as is possible. Rinse off with water.
  • When finished PAT dry. DO NOT rub.
  • Apply a generous coat of lip balm and leave on overnight.


















To avoid chapped lips in the future: Hydrate, avoid licking your lips throughout the day and use lip balm often.

Send your client home with a chap stick that is imprinted with your business name and educational literature; who knows, you just might establish a repeat customer!


Please, tell us what other promotional products might you be able to use to advertise your services?


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